Athletic Communications at St. Cloud State

Athletic Communications at St. Cloud State

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St. Cloud State University Athletic Communications

Meet the St. Cloud State University Athletic Communications Staff
Thomas Nelson
Tom Nelson
Assistant Athletics Director of Strategic Communications
Tom Nelson

E-Mail: tcnelson@stcloudstate.edu
Phone: 320-308-2141
Office: HAH 328
Who are your Athletic Communications Directors?
Simply put, we are responsible for publicizing and promoting all 19 athletic programs and over 420 athletes at St. Cloud State University. We are web masters, videographers, social media coordinators, photographers, journalists, promoters, editors, statisticians, historians, event managers, media liaisons, reporters, policy-makers, researchers, accountants, administrators, teachers and professionals.
22258 Assistant Director of Athletic Communications
Kelsey Whaley

E-Mail: kwhaley@stcloudstate.edu
Phone: 320-308-2141
Office: HAH 328
We are Multi-Media Specialists
As multi media specialists we update and maintain the athletic department website www.scsuhuskies.com on a daily basis. We conduct interviews and create video and audio pieces for the web site and provide all of the written material. We distribute our messages via the web site, Facebook, Twitter, list servs and blogs. We write news releases and hometown releases highlighting teams and athletes. We serve as the liaison to local, Twin Cities, regional and national media. We provide our local sports writers, radio announcers and television people with positive story ideas that promote the SCSU athletics program, its coaches and athletes. In addition we create ads for newspapers, web and billboards that promote Husky Athletics.
Liaisons to National and Conference Associations:
We provide the Northern Sun Intercollegiate Conference (NSIC), Western Collegiate Hockey Association (WCHA), National Collegiate Hockey Conference (NHCH) and National Collegiate Athletic Association (NCAA) with statistics, notes and feature materials. This information is published in weekly conference releases, annual league publications and the NCAA.
22768 Graduate Assistant,
Athletic Communications

Maddie MacFarlane

E-Mail: mfmacfarlane@stcloudstate.edu
Phone: 320-308-2141

Office: HAH 328
We are Printing/Online Publishing Specialists:
We manage a staff of students and volunteers who work home athletic events at SCSU. We accommodate our own and visiting media at home games. We compile in-game results and statistics at home sporting events to be distributed to coaches and media immediately following an event. We assist the media in conducting post-game interviews. We arrange weekly interviews between our coaches and athletes, and the local media.
21761 Graduate Assistant,
Athletic Communications


Zach Siggelkow

E-mail: zesiggelkow@stcloudstate.edu
Phone: 320-308-2141
Office: HAH 328
We are Game Management Specialists:
We manage a staff of students and volunteers who work home athletic events at SCSU. We accommodate our own and visiting media at home games. We compile in-game results and statistics at home sporting events to be distributed to coaches and media immediately following an event. We assist the media in conducting post-game interviews. We arrange weekly interviews between our coaches and athletes, and the local media.